Top off-page SEO Trends and Techniques Of 2017
SEO is one of the most tedious tasks for a website. See, traffic is a convivial necessity of a website as without it no blog or business website is alive. Without it, a website is an empty vessel and there is no use of empty vessel where everyone looks for utilities.
SEO stands for Search Engine Optimization (I know everyone knows that!!!). This simple yet complicated process ensures organic traffic in your website through various search engines. Now please don’t ask what search engine is……
Well, still search engines are algorithm based programs that cater various websites in accordance with your search query. That search query is technically called Keywords. These keywords can be phrases or just simple words. The phrases keywords are “Long tail Keywords” and the simple singular word keywords are “Short Tail Keywords”.
In this post, I am going to provide you all the information about two types of SEO processes, first is on-page SEO (Will cover only the introductory part) and the second one is off-page SEO (That is the main focus of the post).
Mainly I am going to cover all the trends and techniques of off-page SEO that will come in handy in the year 2017 and beyond (2018 is already upon us!!!).
1. On-Page SEO
As promised, look into this simple explanation to understand the meaning of On-page SEO,
“All the things which are implemented on website page for making your web page SEO friendly is called On page SEO. For example, Title and Meta description optimization, content creation, internal linking, image optimization, website speed optimization, keyword stuffing, etc. overall On page SEO techniques means building your website to be search engine friendly.”
That is the most simple explanation for on-page SEO you can ever get (Maybe you can figure out a simpler one than this!!!!). This brings us to our next phase which is,
2. Off-Page SEO
Again in a simpler way you can understand the off-page SEO as, “Off-page SEO techniques will help you to make your website popular on the internet, so you can get more visibility and backlinks. With the on-page techniques, we can get visibility in search engines. But only off-page SEO techniques will help improve your website’s position in SERP.”
So, as of now, you understand the meaning of the two heavyweights in SEO process, let’s just simply talk about off-page techniques and trends that you must cater in coming years to grow your website’s business.
Here we go,
● Interactive Social Involvement
Social media is one of the most trending and popular platforms among all the common folks. So, believe me, or not, this is a sort of invitation for every website holder to take an advantage of this lucrative platform and increase traffic to their websites.
All you need is a social media account which obviously you can avail for free on platforms like Facebook, Twitter, Instagram, Pinterest, Linkedin, and others. This gives you the power to enhance your reachability among your potential prospects. This will result in a hike in organic traffic of your website or blog.
Well, no doubt blogging is one of the most common platforms that is being used by almost every business website and blogs after social media. Apart from the popularity of social media platform, blogging is to be considered as the best way to promote your business website.
You can make use of WordPress which is the most popular Content Management System of all time. You can create a blog and then you just need to add value to your blog to make it worth reading for your visitors. After that, you will see the power of blogging.
● Blog Marketing
Now, as you have created your blog, the next step which I don’t think will never change is blog marketing. In off-page SEO, the website needs to be enhanced from outside the web page. And of course, the blog marketing will be doing so. Spreading the word is very essential for a blog. This is a general step where you market your written content.
Posting comments in same niche blog posts is a part of blog marketing. Now, when you put your blog link inside the comment section, the search engine bot (The Crawler) crawls it and with your link, it gets points towards your website. These links are also known as Do-Follow links as they simply can direct the crawler to your website.
● The Amazing Forum Marketing
Activity in a community is very much appreciated. Replying to threads, questions, offer advice, answering questions of other users, etc will help you to build your reputation as an expert in your niche. This indirectly increases your authority level well.
Same as in comment posting, go for do-follow links in a community forum. This again helps the crawler to point out your website which enhances your SEO ranking as well.
● Never Neglect Search Engine Submission
Yes, I know that it is a fact that search engine crawls your entire website, however, you cannot neglect that it may take some more time of yours. So, in order to increase the progress speed, you must submit your website on every big-time player such as Google, Bing etc.
● Directory Submission
Many individuals may consider directory submission dead! I trust that it isn’t as you are expanding the likelihood of individuals seeing your site. It is simply in light of how viable we choose those directories and how productively we are picking the correct class for accommodation.
You could submit to general directories, however for a superior outcome, you are in an ideal situation submitting to niche directories. Obviously, I concur that it gives very deferred outcomes, however, it merits doing it.
● Social Bookmarking
The Social Bookmarking is another mainstream method for advancing your site. Present your most recent blog entries and pages to the most well known bookmarking sites, similar to Stumble Upon, Digg, Delicious, Reddit, and so on. Web search engines like these sorts of destinations on the grounds that the substance on these locales is refreshed consistently.
You ought to be watchful while doing this and you should deal with well the labels which are basic to communicate your news on a wide zone arrange. This may enhance your site’s traffic in light of how successfully you have taken an interest.
Winding It Up
So, these are the top 7 ways that will be trending in the coming year as well. Apart from these seven, there are some which are worth mentioning even for next year. Those techniques are,
● Photo Sharing
● Article Submission
● Business reviews
● Local Listings
● Video Marketing
● Social Shopping network
I hope that you like my post. Please do mention in comments, what you do for your website. Till then have a good one.